Careers at Ciclismo
Ciclismo Classico proudly leads the industry with the most authentic and professionally run tours in adventure travel. Our mission is to offer the most diverse selection of high-quality, educational and dreamy itineraries that celebrate a region's landscape, art, language, music, folklore, and cuisine. The Ciclismo Classico experience promises to energize, inspire and transform travelers of all ages and abilities.
Ciclismo is a great place to work! We’re informal and energetic, and always up for a meeting while cycling up the nearby Minuteman Bikeway! This year, we’re also very proud to have been named a Bike Friendly Business by the League of American Bicyclists.
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The Marketing and Social Media Manager
Job Description
You’ll help transition, manage, and grow the digital brand and marketing presence of Ciclismo Classico, the bicycle travel experts, through digital and social media marketing. You'll help create a social media friendly website, grow our Facebook, Twitter, and other emerging social media platforms. You'll find, direct, and manage vendors for all our marketing activities, including more traditional marketing like brochures and catalogues. You'll travel to cool places to experience our tours and meet our wonderful Ciclismo guests, network with our cycling and travel vendors, be involved with fun cycling events and be promoting a wonderful"product" that is transforming lives and making the world a better place,one pedal stroke at a time! Our working environment is casual, supports cycling to work and taking ride breaks on the Minute Man bike path, three blocks away.
Creative Management of the Ciclismo Classico Brand and Story
• Work with outside developers to create a new website. Create, maintain and update web content, email campaigns, lead generation programs, and event sponsorship opportunities.
• Maintain a world class active travel website andonline community with superior and engaging content
• Create and implement integrated marketing programs, including social media marketing campaigns
• Create promotional campaigns and reasons for participants to engage with the Ciclismo Classico community before and after their tour
• Create Ciclismo Classico ambassadors for life through creative engagement and effective community programming – both online and IRL
• Author posts to creatively communicate itinerary descriptions in sync with all SEO efforts – must be an exceptional writer/editor.
• Create marketing materials and tools in print, presentation, and digital formats
• Manage an external PR agency
• Synchronize all promotional and lead generation efforts with Sales for optimum results and greatest return
• Manage Ciclismo Classico marketing events
• Produce weekly reports on marketing results for the senior management and sales teams
• Plan and develop the world class storytelling power of the Ciclismo story through the creation, use and selection of stunning photography,art and videos
The digital marketing manager role involves exciting travel opportunities such as an annual ride on a Ciclismo Classico tour, travel to cycling events in our key markets (CA, WA, CO, FL) and participation in the annual Adventure Travel Summit. (In 2012, this will be in LucerneSwitzerland. http://www.adventuretravel.biz/. )
The Marketing Director will be networking within one of the fastest growing, rewarding and most exciting niches of the travel industry.
Desired Skills & Experience
Exceptional communicator – visual,written, and verbal
Digital marketing experience withhistory of meeting or exceeding goals. Comfortable with the latest social media applications. Keeps abreast of the latest social media trends.
Measurement andmetrics-oriented. Set benchmarks andexceed them. Tell us how you connect with prospective customers.
Experience in marketing bicyclingand/or travel and tourism. Experience developing new, innovative products (ideally in travel)
Knowledge of the adventure travel industry and/or extensive personal travel. Passionate cyclist/outdoors person
Team player with proven leadershipskills (metaphorically, willing todemonstrate how to lead a pace-line, taking his/her turn in the pull, but also willing to let others lead when it is their turn and their strength to do so.)
REQUIRED: Please submit a cover letter that speaks to why you are interested in joining the Ciclismo Classico team and why your digital marketing experience will take us to the next level of growth.
Company Description
World Class Bicycle Tour company offering a magical blend of the world' best rides with daily and deeper cultural immersion. As a specialized "boutique" tour operator since 1988, we provide the most authentic, unique and exciting vacations in the adventure travel industry. Our well-crafted educational trips in Italy and throught Europe and beyond are active immersions into local art, language, music and, of course, delicious cuisine. By combining legendary service and rare cultural experiences, our Ciclismo philosophy continues to energize and transform each and every guest.
Ecstatic Guests are our Number 1 Goal
At Ciclismo Classico, our mission is to make every ride or walk like your first - full of learning, excitement, hope, joy and freedom. We feel privileged to serve our unique itineraries to an international community of active travelers, ages 2 to 92, who share a love for cross-cultural learning. Our guests' curiosity, spirit, and passion continually inspire us to reach for the highest standards possible. The group energy that blossoms on every Ciclismo tour will invigorate you and your fellow companions.
Award-Winning Itineraries
We design itineraries that reveal the incredible variety, scenic beauty and cultural treasures of each region. And our efforts show it! We’ve were awarded “One of the Best Adventure Outfitters on Earth” by National Geographic Adventure in 2009 and 2010, And National Geographic Traveler named our Sardegna Multisport tour one of the “50 Tours of a Lifetime.” We've also been covered by Bicycling, the Denver Post, Business Week, the Boston Globe, the Wall Street Journal, and more.
We thoroughly research, scout, and continually upgrade each itinerary, so that you will experience the best and most authentic aspects of each tour. In addition to traveling these distinctive, breathtaking routes, we design itineraries that encourage you to taste the regional food, speak the language, discover the history, and even dance with the locals! Continuous feedback from guests, guides, and our own personal visits enhance each and every biking and hiking tour.
Dedication to Educating Each Guest
Seeking the secrets of superb cuisine? Love learning languages? Fascinated by different cultures and festivals? We don't just give you a taste of local culture - we indulge you in it course by delicious course. All of the Ciclismo Classico biking, hiking and multisport tours proudly serve a delightful and varied menu of cross-cultural events and fun activities that will heighten and delight your senses. Whatever your personal interests, activities, or pursuits may be, Ciclismo Classico guarantees that we will reveal to you the essence of the landscape, local people and culture.
Additional InformationPosted: January 4, 2012
Type: Full-time
Experience: Mid-Senior level
Functions: Marketing
Industries: Marketing, Advertising, Leisure, Travel/Tourism, Hospitality
Compensation: 70K+ 10% bonus for reaching major goals
Referral Bonus: $500
